Market Share Calculator
Calculate your market share percentage.
Compare your company revenue to total market revenue for competitive positioning.
Market Share
Market Share measures what portion of the total market your company captures.
Market Share (%) = (Company Revenue / Total Market Revenue) × 100
Market share benchmarks:
| Market Share | Position |
|---|---|
| Over 40% | Market leader / dominant |
| 20 – 40% | Strong competitor |
| 10 – 20% | Significant player |
| 5 – 10% | Niche player |
| Under 5% | Small / emerging |
Why market share matters:
- Indicates competitive strength and brand position
- Higher market share often means better economies of scale
- Trends over time reveal if you are gaining or losing ground
- Investors use market share to evaluate growth potential
Tips:
- Compare against specific competitors, not just total market
- Track market share quarterly to spot trends
- Consider both revenue-based and unit-based market share