Content Marketing ROI Calculator
Measure the return on your content marketing investment by tracking views, click-through rate, conversions, and value per conversion.
Content Marketing ROI
Content Marketing ROI tracks the revenue path from content views to conversions.
Clicks = Views × CTR
Conversions = Clicks × Conversion Rate
Revenue = Conversions × Value per Conversion
ROI = ((Revenue − Content Cost) / Content Cost) × 100
Typical benchmarks:
- Blog CTR to product page: 1–5 %
- Landing page conversion rate: 2–5 %
- Content marketing ROI averages 3–5× over 12 months