CPM Calculator
Calculate Cost Per Mille (cost per 1,000 impressions).
Enter impressions and cost to find CPM, or CPM and budget to find impressions.
CPM Result
CPM (Cost Per Mille) is the cost an advertiser pays for 1,000 ad impressions. “Mille” is Latin for thousand.
CPM = (Total Cost / Total Impressions) × 1,000
You can also calculate:
Total Cost = (CPM × Impressions) / 1,000
Impressions = (Budget / CPM) × 1,000
Typical CPM benchmarks (2025):
- Facebook/Instagram: $5–15
- Google Display Network: $2–5
- YouTube: $6–12
- LinkedIn: $25–45
- Programmatic display: $1–5
- Premium publisher direct: $10–30
When to optimize for CPM:
- Brand awareness campaigns
- Reach and frequency goals
- Video view campaigns
- When impressions matter more than clicks