Email List Value Calculator
Calculate the monetary value of your email list based on subscribers, send frequency, click-through rate, conversion rate, and average order value.
Email List Value
Email List Value estimates how much revenue your subscriber list generates.
Monthly Clicks = Subscribers × Emails/Month × Open Rate × CTR
Monthly Conversions = Monthly Clicks × Conversion Rate
Monthly Revenue = Monthly Conversions × Average Order Value
Value per Subscriber = Monthly Revenue × 12 / Subscribers
Industry email benchmarks:
- Open rate: 15–25% (average ~21%)
- Click-through rate: 2–5%
- Conversion rate from email: 1–5%
- Common rule of thumb: $1/subscriber/month is a good baseline
A healthy email list is one of the most valuable marketing assets — you own it, unlike social media followers.