Email Marketing ROI Calculator
Estimate expected revenue per email campaign from subscribers, open rate, click rate, conversion rate, and average order value.
Expected Campaign Revenue
Email marketing revenue is calculated by following the conversion funnel:
Opens = Subscribers × Open Rate
Clicks = Opens × Click Rate
Conversions = Clicks × Conversion Rate
Revenue = Conversions × Average Order Value
Industry average benchmarks:
- Open rate: 20–25%
- Click-through rate: 2–5%
- Conversion rate: 1–5%
Revenue per email sent:
Revenue per Email = Total Revenue / Subscribers
Example:
- 10,000 subscribers, 22% open, 3.5% click, 2% convert, $50 AOV
- Opens: 2,200 → Clicks: 77 → Conversions: 1.54 → Revenue: $77
Tips to improve email ROI:
- Segment your audience
- A/B test subject lines
- Personalize content
- Optimize send timing
- Clean your list regularly