Influencer Rate Calculator
Estimate a fair rate for influencer posts based on follower count, engagement rate, and platform.
Useful for brands and creators negotiating deals.
Suggested Post Rate
Influencer rate estimation is based on a per-follower base rate adjusted by engagement and platform.
Base Rate = Followers × Platform CPF (Cost Per Follower)
Engagement Multiplier = 1 + (Engagement Rate − 2%) × 0.25
Suggested Rate = Base Rate × Engagement Multiplier
Platform base CPF (cost per follower):
- Instagram: ~$0.01 per follower
- TikTok: ~$0.008 per follower
- YouTube: ~$0.02 per follower (video production cost is higher)
- Twitter/X: ~$0.006 per follower
Engagement rate context:
- Below 1 %: low engagement
- 1–3 %: average
- 3–6 %: good
- Above 6 %: excellent (commands premium)