ROAS Calculator
Calculate Return on Ad Spend (ROAS).
Enter revenue and ad spend to see how much you earn for every dollar spent on advertising.
Return on Ad Spend
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising.
ROAS = Revenue from Ads / Ad Spend
A ROAS of 4.0 means you earn $4 for every $1 spent on ads.
ROAS vs. ROI:
- ROAS only considers ad spend (gross return)
- ROI considers all costs including COGS, overhead, etc. (net profit return)
What’s a good ROAS?
- 2:1 — Breaking even (after product costs)
- 3:1 — Generally profitable
- 4:1+ — Strong performance
- 10:1+ — Exceptional (common for brand searches)
Benchmarks by platform:
- Google Ads (Search): 4–8×
- Google Ads (Shopping): 5–10×
- Facebook/Instagram: 3–6×
- Email marketing: 30–40×
Tips to improve ROAS:
- Focus budget on high-performing campaigns and pause underperformers
- Improve conversion rates on landing pages
- Increase average order value with upsells and bundles
- Use retargeting for warm audiences