Ad Revenue / RPM Calculator
Calculate your website ad revenue, RPM (Revenue Per Mille), or required page views.
Essential for publishers and bloggers.
Estimated Revenue
RPM (Revenue Per Mille) means revenue per 1,000 page views. It tells you how much you earn for every 1,000 people who view a page on your site.
RPM = (Total Earnings / Total Page Views) × 1,000
You can also reverse it to find out how many page views you need:
Required Page Views = (Desired Revenue / RPM) × 1,000
Or calculate revenue from known traffic:
Revenue = (Page Views × RPM) / 1,000
Typical RPMs by ad network:
- Google AdSense: $3–9
- Mediavine: $15–20
- Raptive/AdThrive: $18–25
RPMs vary by niche:
- Finance/Insurance: $15–50
- Health: $10–20
- Technology: $8–15
- General/Lifestyle: $3–8