Social Media Engagement Rate Calculator
Calculate your social media engagement rate from followers, likes, comments, and shares, with industry benchmark comparisons.
Engagement Rate
Engagement rate measures how actively your audience interacts with your content relative to your follower count.
Engagement Rate = ((Likes + Comments + Shares) / Followers) × 100
Industry benchmark engagement rates:
| Platform | Low | Average | Good | Excellent |
|---|---|---|---|---|
| <1% | 1–3% | 3–6% | 6%+ | |
| <0.5% | 0.5–1% | 1–3% | 3%+ | |
| Twitter/X | <0.2% | 0.2–0.5% | 0.5–1% | 1%+ |
| <1% | 1–2% | 2–4% | 4%+ | |
| TikTok | <3% | 3–6% | 6–10% | 10%+ |
Notes:
- Engagement rates typically decrease as follower counts grow
- Micro-influencers (1K–10K followers) often have higher rates
- Quality of engagement (comments, shares) is more valuable than passive likes
- Track engagement over time for meaningful trends