Website Value Estimator
Estimate your website's value based on monthly traffic, revenue, and growth rate using industry revenue multiples.
Estimated Website Value
Website valuation is typically based on a multiple of monthly revenue, adjusted for growth and traffic quality.
Estimated Value = Monthly Revenue × Revenue Multiple
The revenue multiple depends on growth rate, traffic stability, and niche:
| Growth Rate | Typical Multiple |
|---|---|
| Declining | 18–24× monthly |
| Flat (0%) | 24–32× monthly |
| Moderate (5–10%) | 32–40× monthly |
| High (10%+) | 40–50× monthly |
Factors that increase value:
- Diversified traffic sources (not just one channel)
- Email list and recurring audience
- Multiple revenue streams
- Evergreen content
- Growing trend in traffic and revenue
Factors that decrease value:
- Single traffic source dependency
- Declining traffic or revenue
- Seasonal or trending content
- High owner involvement required