Markup & Markdown Calculator
Calculate selling price from cost and markup percentage, or find the sale price from markdown percentage.
Essential for retail pricing.
Price Result
Markup is the amount added to cost to get the selling price:
Selling Price = Cost × (1 + Markup%/100)
Markup% = ((Selling Price − Cost) / Cost) × 100
Markdown is the discount from the original selling price:
Sale Price = Original Price × (1 − Markdown%/100)
Markdown% = ((Original Price − Sale Price) / Original Price) × 100
Markup vs. Margin — they are NOT the same:
| Markup | Margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |
Converting between them:
Margin = Markup / (1 + Markup)Markup = Margin / (1 − Margin)
Common retail markups:
| Industry | Typical Markup |
|---|---|
| Grocery | 25–50% |
| Clothing | 100–300% |
| Jewelry | 100–400% |
| Electronics | 30–50% |
| Restaurants (food) | 200–400% |