Email Marketing Cost Calculator
Estimate your monthly email marketing costs based on subscriber count and platform tier.
See cost per subscriber.
Monthly Email Cost
Email Marketing Cost depends on your subscriber count and chosen platform tier.
Typical platform pricing (2024 ranges):
| Subscribers | Free Tier | Standard | Premium |
|---|---|---|---|
| 0–500 | $0 | $13–20 | $30–50 |
| 500–2,500 | $0–13 | $20–40 | $50–80 |
| 2,500–10,000 | — | $40–100 | $80–160 |
| 10,000–50,000 | — | $100–270 | $160–430 |
| 50,000–100,000 | — | $270–540 | $430–800 |
Key metrics:
- Cost per subscriber/month = Monthly cost / Subscribers
- Cost per email sent = Monthly cost / (Subscribers × Emails/month)
- Industry average open rate: 21%
- Industry average click rate: 2.6%
ROI: Email marketing averages $36 return per $1 spent (DMA).