Social Media Follower Value Calculator
Calculate the monetary value of your social media followers based on engagement rate, conversion rate, and average order value.
Social Follower Value
Social Follower Value estimates the revenue potential of your social media audience.
Monthly Engaged Users = Followers × Engagement Rate
Monthly Conversions = Engaged Users × Conversion Rate
Monthly Revenue = Conversions × Average Order Value
Value per Follower = Annual Revenue / Total Followers
Average engagement rates by platform:
- Instagram: 1–3%
- TikTok: 3–9%
- Facebook: 0.5–1.5%
- Twitter/X: 0.5–1%
- LinkedIn: 2–4%
Note: This calculation estimates direct conversion value. Followers also provide brand awareness, social proof, and word-of-mouth value that are harder to quantify.