Bounce Rate Analyzer

Bounce rate measures the percentage of visitors who land on a page and leave without interacting further.
No clicks, no scroll events (in GA4), no second pageview. It is a useful signal of whether the page matched what the visitor came for.

Bounce Rate Formula:

Bounce Rate = (Single-Page Sessions / Total Sessions) × 100%

In Google Analytics 4, bounce rate is defined as:

Bounce Rate = 1 − Engagement Rate

Where: Engagement Rate = Engaged Sessions / Total Sessions

An engaged session lasts >10 seconds, has a conversion event, or includes 2+ pageviews.

Revenue Impact of Bounce Rate:

Revenue Lost = Current Sessions × Bounce Rate × Conversion Rate × AOV

Improvement Value:

Value of 1% Bounce Reduction = (Sessions × 0.01) × Conversion Rate × AOV

Worked Example: eCommerce site:

• Monthly sessions: 45,000
• Current bounce rate: 68%
• Conversion rate (non-bounced): 3.2%
• Average order value (AOV): $87

Single-page bounces: 45,000 × 0.68 = 30,600 Engaged sessions: 45,000 × 0.32 = 14,400 Monthly revenue: 14,400 × 0.032 × $87 = $40,090

If bounce rate drops from 68% → 55%:

• New engaged sessions: 45,000 × 0.45 = 20,250
• New revenue: 20,250 × 0.032 × $87 = $56,376
• Revenue gain: +$16,286/month from 13% bounce reduction

Benchmarks by site type, and these are the ranges the calculator judges against:

A “good” bounce rate is entirely relative to the type. A blog at 85% bounce with four-minute sessions is doing its job; an e-commerce category page at 85% is not.